How to Revolutionise Food delivery with mobile data capture in 2025
14 November 2024
How to Revolutionise Food delivery with mobile data capture
in 2025
In 2025, we expect to see five principal concerns drive
delivery transformation in the food and drink industry:
-
Optimising
routes to reduce operational overheads and improve delivery rates.
-
Preventing
disputes using real-time proof of delivery and geo-location data.
- Enhancing
traceability from the manufacturing facility to the customer's door, and
tracking high value assets like trolleys and cages.
- Improving
temperature control management to prevent wastage and proving high
standards of handling.
- Improving
communication from depot to customer.
Delivery experience is integral to great customer
experience
As many supply management teams will tell you, delivery is
the most critical part of the supply chain because it directly affects the
customer's experience – be they an individual customer at home, or wholesaler
or retailer.
There are multiple ways in which the delivery experience can
influence customer satisfaction. Customers want reassurance high standards are
employed in terms of how their food orders are handled and transported. They
expect products to arrive in good condition, including undamaged packaging, and
freshness. Customers also want to be kept in the loop with real-time delivery
communications and accurate estimates on times of arrival.
In short, if the delivery experience, doesn’t match the
sales experience, or live up to the promises that have been set, then it can
lead to significant brand damage.
Meeting high expectations with mobile computing solutions
To meet these varied and high expectations, many businesses
are turning to mobile computing solutions to streamline and optimise their end-to-end
delivery operations, and create a digital record of what happened, when and
where.
Using mobile data capture technologies, such as smartphones
and tablets equipped with specialised software and applications, businesses can
ensure food arrives at the right destination, on time, with proof of delivery.
Plus, it’s being used to ensure goods arrive in perfect
condition, and the overall transportation adheres to stringent UK laws
regarding food safety.
Optimising routes to reduce operational overheads and
improve delivery rates.
One area of transformation relates to optimising route
planning and navigation in delivery. Finding the shortest and/or fastest way to
make food deliveries to ensure items don’t perish, is of particular interest.
Teams that have access to optimised delivery route planning
tools can take advantage of advanced routing algorithms and GPS. Delivery teams
can determine the quickest route to their customer’s premises. When combined
with real-time traffic information, it’s a powerful way to ensure schedules
stay optimised after the driver leaves the depot.
Preventing disputes using real-time proof of delivery and
geo-location data.
Many organisations recognise that GPS data can be used in
other ways too. For example, when used with RFID tags, packages can be easily
located along a route providing live updates on progress. This is especially
helpful for end-to-end traceability, maintaining an accurate digital record and
settling any disputes quickly.
In addition, reducing operational costs, such as fuel costs,
is a significant upside to the approach. Conversely, it opens capacity up and
presents new business opportunities as more items can potentially be delivered
within the same time period.
To bring this to life, in the case of PODStar, using signing
on screens means transactions are inherently easier to trace and prove.
PODStar’s real time data which includes photos, date, time and geo-location
data eradicates the costly and resource-consuming issue of disputes.
Where errors have been made, PODstar’s easy to use ‘exceptions
system’ allows true disputes to be reported in real time and acted upon
immediately by the back office.
Prevent wastage with enhanced traceability and
refrigeration monitoring, and tracing high value assets
Many food products, particularly perishable items such as
fresh produce, dairy and meat, are highly sensitive to temperature
fluctuations. Maintaining the right temperature can be the difference between
fresh, safe food and a health hazard. These food items must be stored and
transported under specific conditions to ensure they maintain their quality and
safety.
By using refrigerated vehicles equipped with temperature
sensors, and mobile computers with monitoring software, food providers can
continuously track the temperature of products throughout the distribution
process.
By integrating temperature sensor monitoring software and
barcode scanning capabilities in mobile devices, delivery drivers can easily
and quickly capture and transmit data in real-time.
This allows the drivers to verify the integrity of
perishable goods upon pickup and delivery, reducing the risk of spoilage and
foodborne illnesses. This ensures compliance with regulatory requirements and
mitigates the risk of damage or contamination during the last mile delivery.
Additionally, in compliance with UK food traceability laws,
these solutions help businesses keep accurate records of the journey and can be
supplemented by photographs as evidence of measures taken to meet standards. For
a complete view, photographs can be added to the mobile solutions, as is the
case with PODStar’s ‘Real Time POD’ feature.
But it’s not just food and drink that operational teams need
to track. Costly assets also need to make it back to the depot. PODStar comes
with a dedicated feature tracks assets, such as cages, trolleys, dollys, totes,
and pallets, and lets customers run reports to ensure their return.
Improving communication from depot to customer
Communication is critical when perishable goods are at stake.
With mobile data capture solutions, drivers can receive instant traffic or
customer updates, confirm delivery details and quickly address any emerging
issues, all the while remaining in contact with key stakeholders.
This seamless communication increases transparency and
efficiency throughout the supply chain. It enables drivers to make
well-informed decisions, and it streamlines communication between drivers and dispatchers. It’s also an effective source of information when it comes
to keeping customers updated. With more information, operations teams can offer
customers a choice, such as to move their delivery, or nominate a safe place if
they will no longer be available to receive items.
This instils confidence with customers, improving the
overall customer experience and brand perception.
Case study: Why Tican HQ uses PODStar for efficient temperature-controlled
delivery
Many businesses are already reaping the benefits of
integrating mobile data capture solutions into their operations. For instance,
Tican Chilled has streamlined its delivery operations and reduced its paper
usage by at least 70% through adopting the cloud based PODStar system.
Smarter planning:
The PODStar system offers a planning tool that automates
existing manual processes and uses up-to-date information to create job runs
and allocate drivers to vehicles. Delivery drivers, using smartphones equipped
with mobile data capture apps, receive their job assignments and, once the
delivery is completed, provide real-time electronic proof of delivery.
Meanwhile, Tican HQ monitors their locations, job status and driver performance
in real-time.
Smarter payments:
Additionally, TouchStar has enhanced Tican's system with a
payments module for precise billing and collection, and temperature control
functionality. The payments module allows the Tican driver to see how much
money they should be collecting from clients, record the amount received and
have the option to take partial payment.
Smarter monitoring:
The temperature logging feature allows recording at vehicle
checks and at every delivery stop, if required. There is also an option to
mandate a photo of the readout from the onboard temperature reading equipment
to prove compliance in relation to ambient, chilled and frozen
temperatures.
This integrated solution ensures efficient and transparent
delivery management and underscores the tangible benefits of adopting mobile
data capture solutions in the food delivery industry.
Conclusion
Food delivery is fraught with challenges, including traffic,
routing and timing issues. However, mobile data capture solutions are
mitigating these challenges through sophisticated route optimisation algorithms
and real-time traffic updates. This ensures that food deliveries are made as
efficiently as possible, reducing delivery times, minimising errors and
adhering to food health and safety standards.
The role of mobile data capture in enhancing last-mile food
delivery cannot be overstated. By ensuring proper handling, maintaining
temperature control, and optimising delivery routes, mobile data capture
solutions are setting new standards in food safety, quality and efficiency.
As the food delivery industry continues to grow, the
adoption of these technologies is not just beneficial in 2025, it's becoming
essential for success.
For businesses in the food delivery sector, now is the time
to invest in solutions that enable mobile data capture. It will be the
difference between a great customer experience and a poor one.
Is your business looking to increase its operational
efficiency, accuracy and adhere to food health and safety regulations? If you
are not sure where to start, speak with the TouchStar PODStar team. We will
help you take a strategic move towards future-proofing your business.